Tuesday, May 22, 2012

Peugeot 408 launched

SHAH ALAM: Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has launched the highly-anticipated all-new Peugeot 408 four-door sedan.

From the front, the 408 features Peugeot’s trademark feline headlights, thin chrome strips on the radiator grille, and sculptured lines on the bonnet that flow blends naturally with the steeply raked windscreen.

Seen from the sides, the 408’s carved wheel arches and rising body line from the front wings towards the rear lights project and an image of a dynamic, modern and robust vehicle.

Its ruby red tail lights are trimmed with a clear white strip that hint at a lion’s claws within the light cluster which takes on the form of three diagonal strips at night. This unique tail light styling is a tribute to Peugeot’s historic models such as the 307 CC and the 504 coupe.

Offering segment-leading performance, space, elegance and safety, the 408 promises to redefine Malaysia’s C-segment market currently dominated by Japanese brands.

Sold in two variants, the 408 Turbo and 408 2.0 are priced (on-the-road with insurance) at RM125,888 and RM109,888 respectively.

The 408 Turbo have been tuned for a sportier ride while the 408 2.0’s suspension is set for comfort.

Under the 408 Turbo’s bonnet is a four-cylinder 1.6-litre twin scroll turbo high pressure engine with direct injection that pumps out 163bhp and 240Nm of torque, making it the most powerful C-segment sedan in the market.

Equipped with a six-speed auto adaptive transmission with Tiptronic and a sport mode, the 408 Turbo can accelerate from 0-100kph in 9.2 seconds and has a top speed of 215kph.

Other key features of the 408 Turbo include premium leather seats, leather-wrapped steering wheel with aluminium inserts, auto-dimming rear view mirror and a rear armrest with two cup holders.

The 408 2.0, meanwhile, is powered by a four-cylinder 2.0-litre engine that produces 145bhp and 200Nm of torque fitted with an auto adaptive gearbox with Tiptronic and a sport mode.

Both variants feature cruise control with a speed limiter, 17-inch alloy wheels, headlamps with “Follow Me Home” timer, sensor-activated headlights and wipers and automatic retractable side mirrors.

In terms of safety, both variants feature two smart airbags, anti-lock braking system, electronic brakeforce distribution, electronic brake assist, among others.

The car has also been designed with a double-impact force dissipation channel to provide maximum passenger compartment protection.

The 408 Turbo also comes with driver and front passenger side airbags, front and rear curtain airbags, electronic stability programme (ESP) and anti-skid regulation (ASR).

For sure-footed ride and precise road handling, the 408 Turbo and 408 2.0 are fitted with front independent MacPherson-type struts with anti-roll bar while the rear suspension comprises of a deformable U-shaped cross member with integrated anti-roll bar.

Inside, the 408 claims the largest cabin space in its class thanks to a long 2,710mm wheelbase, a width of 1,815mm and height of 1,525mm.

Other equipment include automatic dual-zone air-conditioning system with rear air-conditioning vents, World In Peugeot Sound with six speakers with CD/ MP3 playback capability, USB and Bluetooth connectivity, instrument panel LCD, tilt and telescopic steering, one-touch power windows with anti-pinch for all four windows and a 562-litre boot.

“The all-new 408 is ideal for young professionals with families who are looking for a car that offers space, performance and elegance,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies at the launch of the 408 at the new Peugeot Blue Box Glenmarie tonight.

SM Nasarudin said the 408, which is manufactured at Naza Automotive Manufacturing (NAM) in Gurun, Kedah would also be exported to regional markets in the coming months.

He said Peugeot distributors from Australia, Thailand, Taiwan, Indonesia, Singapore, Sri Lanka, Brunei, Nepal, Bangladesh and the Philippines had recently visited NAM to get a closer look and test drive the 408.

The 408 is an international model by Peugeot that is aimed at growing the French carmaker’s global sales volume. In 2011, Peugeot sold 81,000 units of the 408.

Nasim chief operating officer Datuk Samson Anand George said the 408 would contribute significantly to the company’s sales target of 9,300 units this year, which will represent a 72% jump from its sales in 2011.

He said the 408 comes with Nasim’s recently introduced five-year warranty with unlimited mileage.

Together with Nasim’s existing lifetime 24-hours Peugeot Assistance service and its exclusive Peugeot Privilege membership, he said the company aims to provide the best ownership experience for its customers.

The 408 was launched at the new Peugeot Blue Box Glenmarie which is scheduled to commence operations in June.

Built at a cost of RM15mil, the 82,000 sq ft facility will be Nasim’s flagship outlet in the country and will house the largest Peugeot service centre in the country with a capability of servicing 66 cars a day.