Mitsubishi to showcase new design language in Geneva

TOKYO: Mitsubishi Motors Corporation (MMC) will for the first time pick the most demanding European market as its global launch pad for an all-new vehicle.

The Geneva Motor Show in March will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car that will see a change in Mitsubishi’s design language for its family of cars/crossovers/SUVs.1

This unveiling will signal the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC’s “Jump 2013” business plan for a greener and more global Mitsubishi.

The new design language is visualised to be an open design concept, meant to be flexible enough to suit specific vehicle requirements.

The new engineering-driven look can be understood as the new expression of Mitsubishi’s near century old tradition of technology tailored for today’s world as exemplified by the i-MiEV, the 4N1 Clean Diesel engine and Green Plastics