Volvo XC90 R-Design, a more sporty version of the XC90 in Detroit

2015 Volvo XC90 is a big transition for Volvo with a completely new platform underneath and Drive-E engine family as a new power. In 2015 Detroit Auto Show, these brands exhibited a more sporty version of the XC90 R-Design trim.

Mechanically, R-Design XC90 brings design, but changes to the crossover body makes it look more aggressive. The front grille was changed to a unit with horizontal slats, the air inlet duct lower redesigned incorporating additional air intake duct in the middle of producing a more aggressive style. Side mirror cover also paired matte silver cap. On the back of the car, the rectangular exhaust exactly narrowed down to the bottom. The version on display in Detroit this makes the overall design more attractive XC90 with blue satin finishes.

While the exterior views so no all, the interior also provides a feeling of luxury. Covered upholstery and leather Nappa Nubuck mix, and there are R-Design trim on gear knob, pedal, and footwear. Even infotainment system is also given a unique theme.

The XC90 is for buyers looking for a touch of Swedish sport in their cars, at least on the exterior. In any case, it seems interesting is not it? Share your thoughts in the comments below so.

Source: Autoblog

Volvo Way to Market - a new marketing strategy to sell Volvo cars online

Volvo Way to Market - a new marketing strategy which Volvo car selling online, reduce vehicle launches at the Auto Show

Volvo really is rethinking its marketing strategy with an approach they call "Volvo Way to Market". Plan disemaksemula this means an increase in the company's overall advertising budget and a totally different way to allocate the funds. The most dramatic shift is Sweden's decision-makers to start selling cars "online" to customers around the world. Yes, online!

Volvo still keep things specifically for online sales strategy at the moment, but he promises that online approach is not going to cut its current distributors. According to Reuters, the model will still be sold through the web via a distribution network for delivery. "We did not see a car without dealer distribution network in the future," said Alain Visser company's sales manager in an interview with Reuters.

The makers have tested the online market this year with the Volvo XC90 SE sold out within 47 hours and 120 orders in the US for model S60 and V60 Polestar. Tesla has become one of the main supporters of online sales because of some unique model which has stores discrete. However, BMW and Ford have also made attempts in several areas.

Volvo also cut the budget launch of the car in auto exhibition and plan to focus on only three occasions each year in the near future, namely the Geneva Motor Show, Shanghai and Beijing Motor Show and Detroit Auto Show. From disclosing publicly, the company wants to conduct its own annual event to showcase its vehicles. The strategy includes withdraw sponsorship budget, unless sponsorship Volvo Ocean Race.

Good luck Volvo! Such methods seen more practical and economical with the focus on one-on-one marketing scope.

Volvo Reveals Engine Drive-E 3-cylinder 180HP

Volvo has finally revealed details of its new three-cylinder petrol engine, following reports and reviews in recent months.

The new plant will join the family-E engine Drive wider, which until now focused on the four-cylinder petrol, diesel and petrol-electric option.

When the project was announced this week, Dr Peter Mertens from Volvo said the new engine will be fully developed engine in Sweden, separately for continuing the work of the company in China with its mother company, Geely.

"We've come a long way in recent years in Volvo," said Dr. Mertens.

"The investment from our parent company, Zhejiang Geely Holding Group, has enabled us to recapture our position as a leader in the field of engine engineering. Development program for the new 3-cylinder engine is very advanced and we have already started tests on a prototype unit. "

The new engine will have a capacity of 1.5 liters, and although development is still ongoing, high output 180HP Volvo predict - compete with a larger engine category.

The new engine is being developed with a focus on next-generation small car - which will be used on both new platform called 'CMA' - but that the S60 and V60 models will also get a new engine as well.

"The beauty of the new 3-cylinder engine that we developed is that it can be built on the same production line 4-cylinder engine, we offer flexible production potential that can be customized to meet the needs of the business in line with the company's development," Dr Mertens said.

The new plant is expected to help Volvo to achieve the target of corporate emissions 95g / km for Europe in 2020, where the current average is 120g / km.