Volvo Way to Market - a new marketing strategy to sell Volvo cars online

Volvo Way to Market - a new marketing strategy which Volvo car selling online, reduce vehicle launches at the Auto Show

Volvo really is rethinking its marketing strategy with an approach they call "Volvo Way to Market". Plan disemaksemula this means an increase in the company's overall advertising budget and a totally different way to allocate the funds. The most dramatic shift is Sweden's decision-makers to start selling cars "online" to customers around the world. Yes, online!

Volvo still keep things specifically for online sales strategy at the moment, but he promises that online approach is not going to cut its current distributors. According to Reuters, the model will still be sold through the web via a distribution network for delivery. "We did not see a car without dealer distribution network in the future," said Alain Visser company's sales manager in an interview with Reuters.

The makers have tested the online market this year with the Volvo XC90 SE sold out within 47 hours and 120 orders in the US for model S60 and V60 Polestar. Tesla has become one of the main supporters of online sales because of some unique model which has stores discrete. However, BMW and Ford have also made attempts in several areas.

Volvo also cut the budget launch of the car in auto exhibition and plan to focus on only three occasions each year in the near future, namely the Geneva Motor Show, Shanghai and Beijing Motor Show and Detroit Auto Show. From disclosing publicly, the company wants to conduct its own annual event to showcase its vehicles. The strategy includes withdraw sponsorship budget, unless sponsorship Volvo Ocean Race.

Good luck Volvo! Such methods seen more practical and economical with the focus on one-on-one marketing scope.